Bachelor of Mass Media (B.M.M)
Bachelor of Mass Media (B.M.M)
1st Year: Semester-I Courses (click to expand)
- Effective Communication Skills – I
- Fundamentals of Mass Communication
- Introduction to Computers
- Introduction to 20th Century World History
- Introduction to Sociology
- Economics
2nd Year: Semester-III Courses (click to expand)
- Introduction to Advertising
- Introduction to Journalism
- Introduction to Public Relations
- Introduction to Media Studies
- Culture Studies
- Creative Writing
3rd Year: Semester-V Courses (click to expand)
Electives : Journalism OR Advertising Journalism
Journalism
- Feature & Opinion
- Journalism & Public Opinion
- Indian Regional Journalism
- Niche & Magazine
Advertising
- Advertising in Contemporary Society
- Copy Writing
- Advertising Design
- Consumer Behavior
- Media Planning and Buying
- Brand Building
1st Year: Semester-II Courses (click to expand)
- Effective Communication Skills – II
- Political Concepts and Indian Political System
- Principles of Marketing & Management
- Introduction to Psychology
- Introduction to Literature in English/Marathi/Hindi/ Sanskrit/ Gujarati/ German/Sindhi
- Translation skills
2nd Year: Semester-IV Courses (click to expand)
- Mass Media Research.
- Organizational Behavior
- Understanding Cinema
- Radio and Television
- Advanced Computers
- Print Production and Photography
3rd Year: Semester-VI Courses (click to expand)
Electives : Journalism OR Advertising Journalism
Journalism
- Press Laws & Ethics
- Broadcast Journalism
- Niche Journalism – II
- Internet & Issue in Global Media
- News Media Management
- Contemporary Issues
Advertising
- Advertising & Marketing Research
- Legal Environment & Advt. Ethics
- Financial Management for Marketing & Advertising
- Agency Management
- The Principles & Practice of Direct Market
- Contemporary Issues