Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C)

Established in : 2017
Intake : 60

B.A.in Multimedia and Mass Communication program is a three year undergraduate degree course with each year having two semesters.

  1. A candidate for being eligible for admission to the Bachelor of Mass Media degree course shall have passed XII std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Commerce or Arts stream.
  2. Every candidate admitted to the degree course in the constituent/affiliated college/recognized institution, conducting the course, shall have to register himself/herself with the University.

(Ref: Circular No.UG/279 of 2007, Dated 16th June, 2007)

The three year full time Bachelor’s program in Mass Media covers the functions of different forms of media, various roles of people involved in the media and media’s effect on individuals, societal values, culture, economics and politics. Students may be trained to consider ethical responsibilities, media regulations, cultural sensitivity, history and the targeted audience in their work. Graduates are candidates for a variety of jobs in the mass media industry. Companies, government agencies or public institutions may offer employment opportunities in fields like:

  1. Broadcasting
  2. News reporting
  3. Editing
  4. Advertising
  5. Telecommunications

Vision

To impart value based education to the future budding Managers & Entrepreneurs. To focus on training & research in area of Mass Media and Mass Communication so as to have a positive impact on the society.

Mission

  • M1: To provide training and skills to be employable & survive in the competition.
  • M2: To create a culture which encourages innovation and research.​
  • M3: To build competencies to cope up with latest developments and trends in the global context.​
  1. The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.
  2. The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study
  3. This program will equip the learners with professional skills essential for making career in Entertainment industry, Cinema, Television, OTT Platforms, social media platforms etc.
  4. Students would demonstrate the ability to apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues.
  5. Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
  6. Learners would develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.
  7. Learners will understand mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns.
  8. This programme will also give them an improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
  9. Learners will be able to create and design emerging media products, including blogs,digital audio, digital video, social media, digital photography, and multimedia.
  10. They will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.
  11. Learners will understand the underlying philosophical assumptions of, and be able to apply, communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues.
  12. Learners will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across platforms.
  13. Learners will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
  14. Learners will acquire the knowledge and skills required to pursue a career in the specialization of their choice.

First Year Syllabus

Semester - I

Course Code
Course Title
BAMMEC-101 Effective communication –I
BAMMFC-102 Foundation course –I
BAMMVC-103 Visual communication
BAMMFMC-104 Fundamentals of mass communication
BAMMCA-105 Current Affairs
BAMMHM-106 History of Media
Click here to download the Syllabus for Semester I

Semester - II

Course Code
Course Title
BAMMEC-201 Effective communication–II
BAMMFC-202 Foundation course–II
BAMMVC-103 Content Writing
BAMMID-204 Introduction to Advertising
BAMMIJ-205 Introduction to Journalism
BAMMMGC-206 Media, Gender & Culture
Click here to download the Syllabus for Semester II

Second Year Syllabus

Semester - III

Course Type Course Code Course Title Credits
Ability Enhancement Elective Course (Any one) BAMMC EM-3011 Electronic Media-I 2
BAMMC TMC-3012 Theatre and Mass Communication-I
BAMMC RPP-3013 Radio Program Production-I
BAMMC MGV-3014 Motion Graphics and Visual Effects–I
Discipline Specific Core BAMMC CCPR-302 Corporate Communication and Public Relations 4
Discipline Specific Core BAMMC MS-303 Media Studies 4
Discipline Specific Core BAMMC IP-304 Introduction to Photography 4
Discipline Specific Elective BAMMC FCO-305 Film Communication-I 4
Practical BAMMC CMM-306 Computers and Multimedia-I 2
Total Credits 20
Click here to download the Syllabus for Semester III

Semester - IV

Course Type Course Code Course Title Credits
Ability Enhancement Elective Course (Any one) BAMMC EM-4011 Electronic Media-II 2
BAMMC TMC-4012 Theatre and Mass Communication-II
BAMMC RPP-4013 Radio Program Production-II
BAMMC MGV-4014 Motion Graphics and Visual Effects–II
Discipline Specific Core BAMMC WEM-402 Writing and Editing for Media 4
Discipline Specific Core BAMMC MLE-403 Media Laws and Ethics 4
Discipline Specific Core BAMMC MMR-404 MASS MEDIA RESEARCH 4
Discipline Specific Elective BAMMC FCO-405 Film Communication-II 4
Practical BAMMC CMM-406 Computers and Multimedia-II 2
Total Credits 20
Click here to download the Syllabus for Semester IV

Third Year Syllabus - Specialization in Advertising

Semester - V

Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRGA-501 Copy Writing 4
Compulsory Course BAMMC DRGA-502 Advertising & Marketing Research 4
Discipline Related Elective (Any four) BAMMC EAGI 1501 Globalization & International Advertising 12
BAMMC EABB 1502 Brand Building
BAMMC EAAM 1503 Agency Management
BAMMC EAAP 1504 Account Planning & Advertising
BAMMC EASM 1505 Social Media Marketing
BAMMC EADM 1506 Direct Marketing & E-Commerce
BAMMC EACB 1507 Consumer Behaviour
BAMMC EADF 1508 Documentary & Ad Film Making
Total Credits 20
Click here to download the Syllabus for Semester V

Semester - VI

Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRGA-601 Digital Media 4
Compulsory Course BAMMC DRGA-602 Advertising Design 4
Discipline Related Elective (Any four) BAMMC EAAC 2601 Advertising in Contemporary Society 12
BAMMC EABM 2602 Brand Management
BAMMC EAMP 2603 Media Planning & Buying
BAMMC EAAS 2604 Advertising & Sales Promotion
BAMMC EARM 2605 Rural Marketing & Advertising
BAMMC EARE 2606 Retailing & Merchandise
BAMMC EAEM 2607 Entertainment & Media Marketing
BAMMC EATP 2608 Television Program Production
Total Credits 20
Click here to download the Syllabus for Semester VI

Third Year Syllabus - Specialization in Journalism

Semester - V

Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRG-501 Reporting 4
Compulsory Course BAMMC DRG-502 Investigative Journalism 4
Discipline Related Elective (Any four) BAMMC EJFW 1B501 Features and Writing For Social Justice 12
BAMMC EJWS 1B502 Writing and Editing Skills
BAMMC EJGM 1B503 Global Media and Conflict Resolution
BAMMC EJBF 1B504 Business and Financial Journalism
BAMMC EJMJ 1B505 Mobile Journalism and New Media
BAMMC EJNM 1B506 News Media Management
BAMMC EJJP 1B507 Journalism and Public Opinion
BAMMC EJML 1B508 Media Laws and Ethics
Total Credits 20
Click here to download the Syllabus for Semester V

Semester - VI

Course Type Course Code Course Title Credits
Compulsory Course BAMMC DRG-601 Digital Media 4
Compulsory Course BAMMC DRG-602 Newspaper & Magazine Design(Project) 4
Discipline Related Elective (Any four) BAMMC EJCI 2B601 Contemporary Issues 12
BAMMC EJLJ2B602 Lifestyle Journalism
BAMMC EJPT2B603 Photo & Travel Journalism
BAMMC EJMJ 2B6504 Magazine Journalism
BBAMMC EJSJ 2B605 Sports Journalism
BAMMC EJCR 2B606 Crime Reporting
BAMMC EJFNF 2B607 Fake News & Fact Checking
BAMMC EJTJ 2B608 Television Journalism
Total Credits 20
Click here to download the Syllabus for Semester VI