Bachelor of Mass Media (B.M.M)

Bachelor of Mass Media (B.M.M)

1st Year: Semester-I Courses (click to expand)

  • Effective Communication Skills – I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Introduction to 20th Century World History
  • Introduction to Sociology
  • Economics

2nd Year: Semester-III Courses (click to expand)

  • Introduction to Advertising
  • Introduction to Journalism
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Culture Studies
  • Creative Writing

3rd Year: Semester-V Courses (click to expand)

Electives : Journalism OR Advertising Journalism

Journalism

  • Feature & Opinion
  • Journalism & Public Opinion
  • Indian Regional Journalism
  • Niche & Magazine

Advertising

  • Advertising in Contemporary Society
  • Copy Writing
  • Advertising Design
  • Consumer Behavior
  • Media Planning and Buying
  • Brand Building

1st Year: Semester-II Courses (click to expand)

  • Effective Communication Skills – II
  • Political Concepts and Indian Political System
  • Principles of Marketing & Management
  • Introduction to Psychology
  • Introduction to Literature in English/Marathi/Hindi/ Sanskrit/ Gujarati/ German/Sindhi
  • Translation skills

2nd Year: Semester-IV Courses (click to expand)

  • Mass Media Research.
  • Organizational Behavior
  • Understanding Cinema
  • Radio and Television
  • Advanced Computers
  • Print Production and Photography

3rd Year: Semester-VI Courses (click to expand)

Electives : Journalism OR Advertising Journalism

Journalism

  • Press Laws & Ethics
  • Broadcast Journalism
  • Niche Journalism – II
  • Internet & Issue in Global Media
  • News Media Management
  • Contemporary Issues

Advertising

  • Advertising & Marketing Research
  • Legal Environment & Advt. Ethics
  • Financial Management for Marketing & Advertising
  • Agency Management
  • The Principles & Practice of Direct Market
  • Contemporary Issues

Eligibility For Bachelor of Mass Media (BMM)

XII Std. Examination of the Maharashtra State Board of Higher Secondary Education or its equivalent from the Arts, Science or Commerce Stream.